Tuesday, august 18
11 a.m. Jim Caughmann, “The History of Luxury” CEU presentation sponsored by Baker Knapp & Tubbs (1hr) Design House Conference Room – Concourse-Level Objects of luxury have historically existed in every culture; however, the conscious marketing of luxury products to an affluent and aspirational clientele developed in the late 17th century in France. The range of products and the techniques used to develop and market them were conceived by Louis XIV and his chief ministers both to enrich and to glorify France. This phenomenon of design, innovation and execution moved beyond the nobility to a broader clientele enriched by banking and trade. This growing segment was stimulated by a nascent fashion press and developed into a target market galvanized by emulation and aspiration, the same phenomena that drive our luxury market today. The modern idea of creating an experience, such a vital and necessary component in defining today’s luxury brands that are truly alluring and emotional, was developed during this period. This slide lecture will investigate the convergence of the many factors that have defined modern luxury and will trace the influence of these early efforts to many of today's venerable luxury brands.
12:30 P.M. Rug Making Regions & History Stark Carpet, Suite 726 A New York representative from Stark Carpet and Darius Antique Rugs will make a presentation on antique carpets. Historical background, design types and significant geographic weaving regions from which these great masterpieces evolved will be covered.
1 P.M. Can Color Save the Day? Fabricut, Suite 221 Can Color Save the Day? Straight talk in a down economy. What you need to know about color trends and influences for interiors, furnishings and home décor. As a color expert and strategist, Kate Smith is an authority on using color to communicate. Join her to learn the latest and most relevant trends in color.
1:30 P.M. J. Lambeth, Building Your Team All good designers have a team assembled to help them execute their vision for each project. Jennifer Sell, owner JS Interiors, will share how she assembled her team and introduce Carol Talkov, owner Carol Studios. Talkov will cover what to look for in a workroom. Learn how to build your team.
R.S.V.P. for all workshops to Alexander Guffin at aguffin@mmart.com or 202.646.6101
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