Carpet fiber manufacturer Aquafil recently upgraded their presence at The Merchandise Mart with a brand new showroom. Their stunning NeoCon window installations are turning heads all over the 11th floor and we had to stop and marvel.
Photos by Laurel Petriello.
Design: Robert Valentine, Toth Brand Imaging
Highlights: Playtime and virtual reality meld as the carpet master sets its whimsical products against a trippy background modeled after real Memphis-inspired ad campaigns.
Photography by Michelle Litvin.
Design: Clive Wilkinson Architects
Highlights: Ronan and Erwan Bouroullec’s Kvadrat clouds are reflected in a serene pool of water while bold graphics meet vibrant colors in this impeccably designed space by the SoCal design star.
#4: NeoCon Showroom Highlights: Izzy+
Design: JRuiter Studio and Allison Roon Design
Highlights: An arbor-like alcove resembling woven branches provides solitude for video conferencing or simple reflection and recharging before encountering the playful objects resting on the brilliantly named Dewey bookshelves.
Photography by Michelle Litvin.
InterfaceFLOR is giving NeoCon attendees the memory of an elephant—made of recycled rubber tires. The flooring manufacturer is sponsoring the elephantine cutie’s trip to NeoCon, part of a North American tour to spread awareness for the Human Elephant Foundation, an eco charity founded by South African artist Andries Botha. Named Nomkhubulwane, the Zulu word for mother earth, the sculpture is located right outside the Mart’s south entrance, so stop by and take a picture—for every shot shared on Twitter using #InterfaceFLOR, the company will donate $1 to the charity.
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