Georgetown Jingle Press Release

FOR IMMEDIATE RELEASE                                         MEDIA CONTACT:

            Julia Chappell

                                                                                     Phone: 202.359.7949

                                                                                    E-mail: Julia@georgetownjingle.com

MARTHA STEWART LIVING OMNIMEDIA TO HEADLINE FIFTH-ANNUAL “GEORGETOWN JINGLE”

Design Team from the Media and Merchandising Legend to Donate Creative Talents to Holiday Event Benefiting Georgetown University Hospital’s Pediatric Oncology Programs

WASHINGTON, DC (AUGUST 24, 2010) – A design team from Martha Stewart Living Omnimedia, Inc., (MSLO) will participate in the fifth-annual Georgetown Jingle event at Four Seasons Hotel Washington, DC, on Sunday, December 12, 2010. Hosted each year by Four Seasons Hotel, JDS Designs, and The Washington Design Center, the Georgetown Jingle benefits The Georgetown Hospital Lombardi Comprehensive Cancer Center’s pediatric programs. The MSLO team will fashion a “Flights of Fancy” holiday tree, and the decorations will be available for purchase or bidding in the hotel’s lobby to support the charitable event.

Top interior designers from the Washington area, along with the MSLO team, will festoon Four Seasons Hotel with a total of 10 holiday-themed trees and vignettes. MSLO’s majestic “Flights of Fancy” tree will take center stage. A themed tree also will be on display in The Washington Design Center and in Banana Republic’s Georgetown location.

The MSLO team originally created its elegant “Flights of Fancy” avian themed tree in 2009 as part of the “Magazine Holiday Design Showcase” during which various magazine editors were asked to decorate different rooms at Washington’s historic Blair House, the President’s guesthouse, for the holidays.  This year, MSLO’s “Flights of Fancy” tree is a 9-foot, lit, blue spruce adorned with flocks of glittered birds and nests inspired by stylized birds depicted in  the 18^th-century, blue-green, Chinese wallpaper that hangs in the Lee Drawing Room of the Blair House.

The majority of the ornaments are from the Martha Stewart Collection™ available at Macy’s. Additional birds and nests were created by MSLO’s crafters using glitter and other crafting products from the Martha Stewart Crafts™ line available at Michaels and other independent retailers. The 9-foot blue spruce tree itself was donated by Puleo International, Inc.
MSLO’s Georgetown Jingle team is led by Hannah Milman, SVP and Executive Editorial Director of Crafts/Holiday, and Anduin Havens, Art Director for the Emmy-Award winning “The Martha Stewart Show.”  The founding craft editor at Martha Stewart Living magazine, Milman continues to develop crafts projects for all divisions of MSLO. She also leads MSLO’s team of crafting experts in creating the Martha Stewart Crafts™ line. “I want to inspire people,” Milman says, “so they can create something personal.”

All of the Georgetown Jingle trees and vignettes at Four Seasons Hotel will be on display until December 1, 2010.  The Georgetown Jingle trees at Banana Republic Georgetown and The Washington Design Center will be on display in early November. With the exception of the Banana Republic tree, which will be raffled, all trees and vignettes will be available for purchase by members of the public for the stated “buy it now” price starting December 1, 2010. Georgetown Jingle attendees can bid on the remaining inspired holiday décor during a silent auction, which also will include getaway packages, spa treatments, sports tickets, children’s gifts, among other sought-after items. A Georgetown Jingle sponsored raffle will offer the chance to win fabulous prizes, including a 2011 Venza donated by DARCARS/Toyota. The event’s other features will include culinary samplings provided by top area restaurants, holiday music, live entertainment, and a CVS/pharmacy workshop where children decorate cookies, create festive cards, enjoy kid-friendly food and meet Santa. 

Proceeds from the Georgetown Jingle benefit the Pediatric Bone Marrow Transplant Program and the Childhood Cancer Survivorship Program at Georgetown University Hospital. The programs are directed by Dr. Aziza Shad, one of the region’s most respected oncologists. Over the past five years, the Georgetown Jingle has raised $1.3 million for these pediatric programs.

The Georgetown Jingle will be held at Four Seasons Hotel Washington, DC, on Sunday, December 12, from 5 to 8 pm. Tickets are $150 per person, $350 for families of four, $50 for kids 3-18, and free for children under 2. For more information about the event, visit www.georgetownjingle.com.

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ABOUT MARTHA STEWART LIVING OMNIMEDIA, INC.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

ABOUT THE WASHINGTON DESIGN CENTER

Dedicated to providing the finest in home furnishings to the design trade, The Washington Design Center houses over 60 wholesale residential, commercial and building products showrooms.  Considered the mid-Atlantic region’s largest resource and destination for the design industry, The Washington Design Center works closely with designers to guarantee consumers the best possible luxury shopping experience.  The Washington Design Center is located at 300 D Street, SW in Washington, DC.  Above the Federal Center SW Metro Station, The Washington Design Center is served by the Orange and Blue lines. 

ABOUT JDS DESIGNS, INC

JDS Designs, Inc is a leading design firm operating in the Washington area since 1984. David A. Herchik, president, and his partner, Richard J. Looman, have created a most unique firm committed to glamour and luxury as defined by each individual client. In addition to a strong Washington presence, JDS caters to its growing list of clientele from Greenwich, Connecticut to Santa Fe, New Mexico. Herchik and Looman became personally committed to raising funds for pediatric cancer research and programs after a friend’s daughter was diagnosed with leukemia in 2004.

ABOUT GEORGETOWN UNIVERSITY HOSPITAL

Georgetown University Hospital is a 609- licensed bed, not-for-profit, acute-care teaching and research facility located in Northwest Washington, DC. Georgetown’s clinical services represent one of the largest, most geographically diverse, and fully integrated healthcare and delivery networks in the area. Georgetown is home to the internationally known Lombardi Comprehensive Cancer Center, as well as centers of excellence in the neurosciences, gastroenterology, transplant and vascular surgery.

ABOUT FOUR SEASONS HOTEL WASHINGTON, DC

Four Seasons Hotel Washington, DC, Washington's first and only Forbes Five-Star, AAA Five-Diamond hotel, has justly earned its reputation as one of the city’s – indeed one of the world’s –finest hotels.  With a preferred Pennsylvania Avenue address, the 222-room hotel is situated in historic Georgetown.  Its restful ambiance is enhanced with not only a warm, friendly and tenured staff but also its extraordinary art collection.  The hotel completed a $40 million enhancement in 2009 and is better than ever! An exciting addition is the signature restaurant, “BOURBON STEAK,” by celebrated Chef Michael Mina, a two-time James Beard award

winning chef. The restaurant is designed by world-renowned architect David Rockwell. The Lobby was redesigned by Pierre-Yves Rochon and intended to celebrate the intimacy of residential warmth, views of a winter garden and the hotel’s celebrated art. The West Wing was renovated and received ten new rooms and suites as well as a 4,000 sq. ft. Royal Suite (the Hotel’s largest and most lavish) that has redefine comfort and style in the nation’s capital; designed by Anderson Miller Ltd.