The ADVO Chair - a Chair to Meet the Mid-Lower Price Point
The Design Story.... In 2009, Herman Miller began imagining a new family of chairs based on this idea: design a chair that offers Herman Miller quality and a mainstream aesthetic with an average cost of about $300. The result is Advo, created via a successful collaboration among trusted partners, experienced product designers, and Herman Miller's development team. Our collaborators included ITO, a product design firm based in Germany, that has been working in office furniture design for more than two decades. ITO has garnered a number of awards, including many for its chair designs. Advo's Network mesh fabric was created by the company that manufacturers the Pellicle suspension for our Aeron chairs. Advo chairs are built in Herman Miller manufacturing facilities on three continents. Chair components and textiles are delivered regionally to these facilities, enabling faster delivery, partnerships with regional suppliers, and cost-efficient and timely shipment of chairs to dealerships and customer sites.
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